What are the most important factors you look for in a company to work for? Job security? A competitive compensation package? Interesting job content?
There isn’t one single set of characteristics that define an attractive employer as everyone needs something different, according to Randstad, one of the leading HR services providers in the world, based in Diemen, the Netherlands.
And in their first Global Randstad Award survey, Samsung was recognized as the third-most attractive employer in the world, after BMW and Sony.
Out of the global top 50 eligible companies, about 200,000 respondents in 22 countries across Europe, Asia Pacific and the Americas were asked: “Would you like to work for this company?” And over 57% of respondents said they wanted to work for Samsung.
By country, Samsung was placed among the top three positions in Argentina, Canada, Australia, Hong Kong, New Zealand, Belgium, France, Italy, Spain, Sweden, and the United Kingdom.
“Employer branding is highly nuanced, individual and multi-dimensional and creating a compelling brand is therefore more of an art than a science,” according to Jacques van den Broek, CEO of Randstad. “Countries, companies and even people within them all want something slightly different and the employer brand should therefore seek to articulate and convey the rich and varied traits that make an organization unique.”
We, at Samsung, have a firm belief that “a company is its people.” We attribute most of our success to our global network of employees, whose creativity and innovation serve as engines for growth.
It’s the diversity of perspective and expertise among our employees that helped us become who we are today, and that will help us continue moving forward. And in appreciation of their dedication, we remain committed to giving our people a wealth of opportunities to reach their full potential.