[Internal Memo] Regarding the Jury Verdict in California

On Friday, August 24, 2012, the jury verdict in our trial against Apple was announced at the US District Court for the Northern District of California. The following is an internal memo that reflects Samsung's position regarding the verdict that has originally been posted on Samsung Electronics' English-language blog Samsung Tomorrow:


SamsungWe initially proposed to negotiate with Apple instead of going to court, as they had been one of our most important customers. However, Apple pressed on with a lawsuit, and we have had little choice but to counter-sue, so that we can protect our company.

Certainly, we are very disappointed by the verdict at the US District Court for the Northern District of California (NDCA), and it is regrettable that the verdict has caused concern amongst our employees, as well as our loyal customers.

However, the judge’s final ruling remains, along with a number of other procedures. We will continue to do our utmost until our arguments have been accepted.

The NDCA verdict starkly contrasts decisions made by courts in a number of other countries, such as the United Kingdom, the Netherlands, Germany, and Korea, which have previously ruled that we did not copy Apple’s designs. These courts also recognized our arguments concerning our standards patents.

History has shown there has yet to be a company that has won the hearts and minds of consumers and achieved continuous growth, when its primary means to competition has been the outright abuse of patent law, not the pursuit of innovation.

We trust that the consumers and the market will side with those who prioritize innovation over litigation, and we will prove this beyond doubt.





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  1. Please Apple. Start a new future. Don’t stay behind Steve Jobs Ghost. Follow Samsung principles of honor and innovation. And for Mobile division, just Love it, not war on it. Thank you.

  2. I would be happy to have an apple product if they didn’t force me to access everything through itunes. I just want a device that isn’t locked to itunes. If Apple is so hell bent on eliminating all competition why can they not create one device is is not locked to their ridiculous and draconian walled garden?

  3. hopefully the judge throws out the verdict. the jury pool was bias, being so close to the headquarters of apple and the root of the cult culture where everyone loves apple and steve jobs. they already had in their mind to award apple this case, they sped through 700 questions during deliberations and took only 3 days. their responses to the 700 questions contradicted each other. time to take this to the supreme court.

  4. Dear Samsung, all my family loves your products regardless of the verdict. I hope you’ll be able to stay on the market.Good luck!

  5. Why doesn’t Google get behind you? This affects them just as much. I see some of the “new” features in IOS6 is similar to Android.
    If all the big companies stand up against Apple they might realize they do not own the world.

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